Wednesday, July 20, 2011

Showcase: Reach for the Cloud --

Nature is a mutable cloud which is always and never the same.
--Ralph Waldo Emerson
At this time, I'm not offering a fixed price on, but if the right offer comes along, I just may accept it.

After some research, I may include it as a Name for the Day, but, for now, I'll just showcase it.

This domain dropped back in February 2011, before Apple's huge purchase of and Citrix's multi-million dollar purchase of cloud computing became HOT. Overnight, "Cloud" has gone from fad to an established trend, and "Reach For The Cloud" has become an overnight winner., a strong call-to-action name, is already a hot term in tech circles and general media:
Google Search for "Reach for the Cloud" (with quotation marks) is a highly brandable domain name that should develop legs very quickly.

Sunday, July 17, 2011

Right-of-the-Dot: Why I Believe that Large Corporate TLD's Will Rule the Commercial Internet

I have no horse in this race, so my opinions are not based on potential personal financial gain; I do not have the $185,000 non-refundable application fee for a new Top Level Domain--also known as a TLD, for example, .anything.

With the recent ICANN rules approving new TLD's--the info at the right-of-the-dot (again, .anything)--corporations will be able to better protect their brands. Why? Because they will wield absolute control over who would be able to register a domain name (left-of-the-dot, for example, MyDomain.anything) at their registries.

In reality, large and mid-sized corporations could become major domain registries, much like Versign (who operates .com, .net, and .edu), Neustar (.us and .biz) and the Public Interest Registry (PIR) (.org).

Each country (or its agent) already operates its own ccTLD (Country-Code Top Level Domain) registry, such as .us (United States), .co (Colombia), .uk ( for individual and corporations), .de (Germany), and .im (Isle of Man), imposing their own rules and restrictions.

So what might happen when a TLD has been approved for a large corporation?

As an example, let's look at Apple, the tech company, as one of the likely first adopters of its brand TLD: .apple (although this is not 100% certain, given that the term "apple" is generic and that Apple is also a large record company).

So let's assume that .apple has been approved and is up and running.

It is likely that Apple will restrict .apple domains to advertising campaigns (for example,, and, perhaps, as internal e-mail addresses, corporate files, and official employee websites--restricted to the employee's actual name (to be relinquished upon employment termination).

In other words, no public registrations would be allowed. That, alone, would cut into the cybersquatter problem, at least for the companies who successfully snag their right-of-the-dot TLD.

For product campaigns, branding the .apple domain would be easy, given the staggering amount of money that corporations use for advertising. The public would soon recognize as a valid and, thus, safe, website to visit.

Possible advertising slogan:

Apple: ALWAYS Right-of-the-Dot
.Apple = trust

It may be that Apple would simply redirect their existing .com (and other TLD domains) to a page (without links) that reminds users that is now the go-to homepage for Apple.

It is not likely that a corporation would risk its brand by opening up its TLD to the public, even as a subdomain, such as

In fact, the branded right-of-the-dot TLD may even change the way new companies select their company names. For example, I believe that we will see more short "made-up" names, like "zoosk" (a dating site).

In addition, some established companies using generic words may decide to rebrand, creating made-up terms for their companies, for example, like "Verizon."

What about generic TLDs, such as .bank, .pizza, or .loan?

These are more problematic; I would hope that ICANN would reconsider approving such TLDs.

I will address this issue in a future post.

Tuesday, July 12, 2011

The Not-So-Fine Print

  • "Name for the Day" may or may not offer a daily deal for any given day. For now, I will see how it goes; if response is satisfactory and I can move some domain names, then I will have incentive to do this each day.

  • A domain name will be posted with a fixed price (non-negotiable), which will be good for about 24 hours (an ending date and time--EST or EDT U.S.--will be posted for the offered deal).

  • If you want to buy the name at the listed price, you must email me at Contact[at] before the specified deadline. I need to know your full name and your company name (if applicable). If you're a Namepros member in good standing, that's a plus!

    I must receive your time-stamped email no later than six hours after the deadline.

    I cannot be responsible for emails that get lost or blocked--if you have spammed me in the past, I may have blocked your address.

    You MUST use the above email address. For the daily deal, please do not use the email address listed in the domain's whois listing, for I will not respond to Name-of-the-Day offers that use my whois email address.

  • Do NOT call me.

  • If you email me after the posted deadline, it will be at my discretion as to whether I will accept or reject your offer. In any case, I may counteroffer.

  • These domains are sold as-is, so be sure to do your own research and analytics. As far as I know, none of these domains are trademarked terms, but I can't guarantee that it won't be trademarked in your country, region, state, city, or jurisdiction. It's a big world out there!

    IF YOU NEED A DOMAIN APPRAISAL, IT WILL BE AT YOUR EXPENSE, so please do not waste your and my time asking me to pay for an appraisal.

  • If you are first to respond, I will email you with instructions for payment. Higher priced domains will be sold through, a domain name auction house.

  • If you do not pay for your domain, I will block your address, and you will not be able to participate in future Name-of-the-Day deals.

  • These terms may be amended or changed.